Marketing and advertising are two closely related concepts, but they are not the same. Marketing is the overall strategy that encompasses advertising, public relations, promotions, and sales. It is a process of creating a product or service that meets the needs of the customer, while advertising is the method of promoting the product or service. Advertising is one of the components of marketing, but it is not the only one.
Advertising is a way to communicate with customers, while marketing is a way to identify, anticipate and satisfy the customer’s needs. Marketing identifies potential customers and creates strategies to reach those customers. Advertising is the act of creating messages that will reach potential customers and encourage them to buy the product or service. Advertising can be done through radio, television, print, billboards, online, or other channels.